A solution made by paper perceived as durable.

Going ahead with the project:
– thanks to its rigidity and structure, we assumed that we could expose the real “product” (NOT JUST THE IMAGE)
– for logistical needs the counter and the product to be exhibited were packed in two different packages
– we have planned to print the shape of the product (reduced within a few millimetres)
– so even the less experienced customer could position and fix the product in the correct position
– we were able to travel the display completely flat (in a 1,5cm thick box)
– …… packed in coded card boxes, with base and back wrapped in shrink film together with simple instructions