AT THE CONCEPTUAL LEVEL:
WE STARTED TO WORK ON A WORD THAT WAS EASY TO WRITE AND MEMORIZE, a short word that could be understood even outside the italian language.
A word that contained the initials of society!
GIVEN OUR CULTURAL AND WORKING BACKGROUND, OUR ATTENTION IS FOCUSED ON THE WORD IDEA.
Four letters! Easily scannable and understandable even in a telephone conversation. I D E A hard to make mistakes!
Display is the English translation of what we produce! Hence the shortcut ID means of Idea Display.
AT THE GRAPHIC LEVEL:
We had to highlight ID from the rest of the company name! How?
With A LIGHT BULB! A light that turns on to create a new IDEA!
Every time we interface with a new job, with a new display, this light turns on (and lights up the rest of the logo!
We stylized the thread of the lampholder, emphasizing it thinking that it was the filter to convey energy within the logo (of the company)
The thread is visually associated with the WI-FI SYMBOL OR CELL PHONE RECEPTION NOTCHES!
These three bars are all full, so maximum signal, all on, TOTAL CONNECTION with the outside world and with the requests of the Customers!